Resourceful, collaborative and award winning executive producer driven by the challenges of fast timelines, quickly evolving platforms and tight budgets. A 25 year industry veteran with the kind of diverse production background that defines the very meaning of integrated producer.

 

My career started in local news as a photojournalist fresh out of college. I jumped into entertainment news after breaking a national story about Garth Brooks rescuing neighborhood kids from a grass fire. That led to a career pivot into entertainment news at TV Guide Channel, where I met and interviewed hundreds of celebrities covering red carpets, premieres, awards shows etc.. That position landed me a role as a talking head contributor and eventually a producer at VH1 in New York working on documentary clip shows for viewers nostalgic for the 80s.  

 

In 2005, a former colleague convinced me to take a full-time position in Oklahoma at a sports production company called Winnercomm. I covered a lot of sports, was able to produce network features about the athletes competing in the AVP pro beach volleyball tour leading up to the 2008 summer olympics and launched one of the first ever digital only content channels the "Auction Network."

 

After 4 years, it was time to head back to New York. From 2010 to 2015, I freelanced as a field producer, directing and often shooting hundreds of hours of documentary and reality series for broadcast television. It's a skill and a craft getting people to feel comfortable and vulnerable in front of a camera while making sure your crew is capturing the moment. I spent those years working to get authentic, powerful emotion from real people and these skills have transitioned effectively in the commercial side of production.

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In 2015, I went agency side at  Edelman to produce branded content. When I joined the production department, Samsung Mobile USA was the only major account making large scale video content. Over 5 years, we grew that division of the agency with top brands like Unilever, TJX, EPC, eBay, AstraZeneca, Regeneron, and AveXis making the content studio the most profitable department in the entire creative network. From Edelman, I took a position at Huge working on larger Broadcast level campaigns including Coppertone and crypto client, Tezos. Then, I took an EP role at the in-house production department under the Havas umbrella called, Prose on Pixels. As a senior EP, I've led the charge raising  production values, recruiting top level talent and earning the confidence of creative leadership to trust the "in-house" production team as a valued partner focused on elevating the work.

 

Three things have been universally true about successfully connecting with an audience across the diverse sections of my career: 1. Know the message or story you're telling. 2. Know your audience. 3. Know the medium, platform or channel where you're delivering the story. If you can keep your team focused on those things, budgets and timelines are just obstacles. ​